Project Description:

Chippers is a re-brand concept work that I did for PepsiCo & Smiths for their Chipsticks crisp packaging.

Chippers is a simple and easily recognizable name for these crisps, as Chipsticks resemble chips but are much crispier and more brittle. Hence the
name Chippers, highlighting their chip-like appearance and the way they chip into pieces. You could even say the flavour has a bit of a ‘chippy’ quality to it!

The Chippers crisp packet is designed to stand out from the crowd. It’s compact enough to fit in a lunch box for work or school, yet substantial enough to satisfy your appetite.

Nutrition Labels and ingredients to pass the legal requirements in the UK. As well as a new interesting fact on every pack you get.

The special large size of Chippers, perfect for gatherings with friends and family or for indulging yourself at the cinema. Whether you’re hosting a party or craving a movie night treat, the larger pack ensures there’s plenty to go around.

Skills Needed

Photoshop
Dimensions & Substance 3D
Branding
Packaging

Client

PepsiCo & Smiths